Ezekiel Elliott will not be fined for this act, but he has helped the company out big TIME
Ezekiel Elliott the Cowboys rookie rusher jumped in the Salvation Army donation bin after scoring a touchdown and now according to ESPN.com, Salvation Army is receiving donations like never before.
In the roughly 12 1/2 hours after Elliott’s jump, until 10:30 a.m. ET on Monday morning, the Salvation Army took in $182,000 in online donations, said Lt. Col. Ron Busroe.
Busroe said that was a 61 percent increase over a similar time period from Sunday night into Monday last week.
The publicity surrounding the jump into the oversized kettle was worth at least $4 million in equivalent advertising exposure, said Eric Smallwood, president of sponsorship evaluation firm Apex Marketing Group.
What a great story. This is what Christmas is all about. Good Christmas Story!!!
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