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Ezekiel Elliott has brought awareness to Salvation Army; Over $182,000 donated already


Ezekiel Elliott will not be fined for this act, but he has helped the company out big TIME

Ezekiel Elliott the Cowboys rookie rusher jumped in the Salvation Army donation bin after scoring a touchdown and now according to ESPN.com, Salvation Army is receiving donations like never before.

In the roughly 12 1/2 hours after Elliott’s jump, until 10:30 a.m. ET on Monday morning, the Salvation Army took in $182,000 in online donations, said Lt. Col. Ron Busroe.


Busroe said that was a 61 percent increase over a similar time period from Sunday night into Monday last week.

The publicity surrounding the jump into the oversized kettle was worth at least $4 million in equivalent advertising exposure, said Eric Smallwood, president of sponsorship evaluation firm Apex Marketing Group.

What a great story. This is what Christmas is all about. Good Christmas Story!!!


Damond Talbot

NFL Draft Diamonds was created to assist the underdogs playing the sport. We call them diamonds in the rough. My name is Damond Talbot, I have worked extremely hard to help hundreds of small school players over the past several years, and will continue my mission. We have several contributors on this site, and if they contribute their name and contact will be in the piece above. You can email me at nfldraftdiamonds@gmail.com

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