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Ezekiel Elliott tops all players in Merchandise sales


Ezekiel Elliott is a stud, but can he break this bad streak?
Ezekiel Elliott topped all players in merchandise sales
  • Dez Bryant sold 81,000+ items with Dallas Cowboys Merchandising leading the way among all Cowboys players.
  • OYO Sportstoys’ No. 1 construction toy figure was Tom Brady. Rookie Carson Wentz made his way into the top five. Brady also led sales of Funko’s Pop Vinyl figures.
  • Packers Aaron Rodgers and Clay Matthews, Russell Wilson, J.J. Watt and Brady led sales of VF Imagewear’s Majestic brand apparel sales.
  • Across the apparel category, including licensees Nike, VF, FBF Originals, Fanatics, FanPrint, 500 Level, and Dallas Cowboys Merchandising, Rodgers, Wilson, Watt, Brady, and Rob Gronkowski topped sales.
  • Brady, Rodgers and Odell Beckham led sales of FBF Originals socks, with each selling more than 5,000 units. Elliott (Ohio State) jumped to No. 1 in collegiate co-branded sales, dethroning Brady (Michigan). Three Ohio State players who participated in the 2016 NFLPA Rookie Premiere topped the charts in collegiate co-branded sales. Elliott was joined by former teammates Braxton Miller (No. 2) and Cardale Jones (No. 3).
  • Brady, Rodgers, and Watt were the top sellers of Nike jerseys.
  • Brady, Gronkowski, Rodgers, Wilson, and Newton were the top five best-selling players in Toys. Rodgers had the most sales off bobbleheads, with Von Miller following closely behind.
  • Wilson was No. 1 in puzzles from Masterpieces.
  • Watt led drinkware product sales by licensees Boelter Brands, Tervis and Williams Industries.
  • Watt led the way in tailgate tables and cornhole toss boards, based on strong sales by Victory Tailgate and Wild Sports. Von Miller reigns supreme for player-identified caps from New Era and Lids.

Here’s the full list:

1. Ezekiel Elliott, RB, Dallas Cowboys

2. Dak Prescott, QB, Dallas Cowboys

3. Tom Brady, QB, New England Patriots

4. Dez Bryant, WR, Dallas Cowboys

5. Odell Beckham Jr., WR, New York Giants

6. Russell Wilson, QB, Seattle Seahawks

7. Carson Wentz, QB, Philadelphia Eagles

8. Aaron Rodgers, QB, Green Bay Packers

9. Rob Gronkowski, TE, New England Patriots

10. Cam Newton, QB, Carolina Panthers

11. Antonio Brown, WR, Pittsburgh Steelers

12. Jason Witten, TE, Dallas Cowboys

13. J.J. Watt, DE, Houston Texans

14. Von Miller, LB, Denver Broncos

15. Tony Romo, QB, Dallas Cowboys

16. Derek Carr, QB, Oakland Raiders

17. Khalil Mack, LB, Oakland Raiders

18. Todd Gurley, RB, Los Angeles Rams

19. Amari Cooper, WR, Oakland Raiders

20. Julio Jones, WR, Atlanta Falcons

21. Ben Roethlisberger, QB, Pittsburgh Steelers

22. Julian Edelman, WR, New England Patriots

23. Luke Kuechly, LB, Carolina Panthers

24. Richard Sherman, DB, Seattle Seahawks

25. Jordy Nelson, WR, Green Bay Packers

26. Le’Veon Bell, RB, Pittsburgh Steelers

27. Clay Matthews, LB, Green Bay Packers

28. Eli Manning, QB, New York Giants

29. Larry Fitzgerald, WR, Arizona Cardinals

30. Marcus Mariota, QB, Tennessee Titans

31. Drew Brees, QB, New Orleans Saints

32. Matt Ryan, QB, Atlanta Falcons

33. Andrew Luck, QB, Indianapolis Colts

34. Jameis Winston, QB, Tampa Bay Buccaneers

35. Teddy Bridgewater, QB, Minnesota Vikings

36. NaVorro Bowman, LB, San Francisco 49ers

37. DeAndre Hopkins, WR, Houston Texans

38. A.J. Green, WR, Cincinnati Bengals

39. Kirk Cousins, QB, Washington Redskins

40. Jared Goff, QB, Los Angeles Rams

41. Demaryius Thomas, WR, Denver Broncos

42. Jarvis Landry, WR, Miami Dolphins

43. Tyler Lockett, WR, Seattle Seahawks

44. Harrison Smith, S, Minnesota Vikings

45. Matthew Stafford, QB, Detroit Lions

46. Stefon Diggs, WR, Minnesota Vikings

47. Kam Chancellor, S Seattle Seahawks

48. Brandon Marshall, WR, New York Jets

49. Doug Baldwin, WR, Seattle Seahawks

50. Alshon Jeffery, WR, Chicago Bears


Damond Talbot

NFL Draft Diamonds was created to assist the underdogs playing the sport. We call them diamonds in the rough. My name is Damond Talbot, I have worked extremely hard to help hundreds of small school players over the past several years, and will continue my mission. We have several contributors on this site, and if they contribute their name and contact will be in the piece above. You can email me at

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