- Dez Bryant sold 81,000+ items with Dallas Cowboys Merchandising leading the way among all Cowboys players.
- OYO Sportstoys’ No. 1 construction toy figure was Tom Brady. Rookie Carson Wentz made his way into the top five. Brady also led sales of Funko’s Pop Vinyl figures.
- Packers Aaron Rodgers and Clay Matthews, Russell Wilson, J.J. Watt and Brady led sales of VF Imagewear’s Majestic brand apparel sales.
- Across the apparel category, including licensees Nike, VF, FBF Originals, Fanatics, FanPrint, 500 Level, and Dallas Cowboys Merchandising, Rodgers, Wilson, Watt, Brady, and Rob Gronkowski topped sales.
- Brady, Rodgers and Odell Beckham led sales of FBF Originals socks, with each selling more than 5,000 units. Elliott (Ohio State) jumped to No. 1 in collegiate co-branded sales, dethroning Brady (Michigan). Three Ohio State players who participated in the 2016 NFLPA Rookie Premiere topped the charts in collegiate co-branded sales. Elliott was joined by former teammates Braxton Miller (No. 2) and Cardale Jones (No. 3).
- Brady, Rodgers, and Watt were the top sellers of Nike jerseys.
- Brady, Gronkowski, Rodgers, Wilson, and Newton were the top five best-selling players in Toys. Rodgers had the most sales off bobbleheads, with Von Miller following closely behind.
- Wilson was No. 1 in puzzles from Masterpieces.
- Watt led drinkware product sales by licensees Boelter Brands, Tervis and Williams Industries.
- Watt led the way in tailgate tables and cornhole toss boards, based on strong sales by Victory Tailgate and Wild Sports. Von Miller reigns supreme for player-identified caps from New Era and Lids.
Here’s the full list:
1. Ezekiel Elliott, RB, Dallas Cowboys
2. Dak Prescott, QB, Dallas Cowboys
3. Tom Brady, QB, New England Patriots
4. Dez Bryant, WR, Dallas Cowboys
5. Odell Beckham Jr., WR, New York Giants
6. Russell Wilson, QB, Seattle Seahawks
7. Carson Wentz, QB, Philadelphia Eagles
8. Aaron Rodgers, QB, Green Bay Packers
9. Rob Gronkowski, TE, New England Patriots
10. Cam Newton, QB, Carolina Panthers
11. Antonio Brown, WR, Pittsburgh Steelers
12. Jason Witten, TE, Dallas Cowboys
13. J.J. Watt, DE, Houston Texans
14. Von Miller, LB, Denver Broncos
15. Tony Romo, QB, Dallas Cowboys
16. Derek Carr, QB, Oakland Raiders
17. Khalil Mack, LB, Oakland Raiders
18. Todd Gurley, RB, Los Angeles Rams
19. Amari Cooper, WR, Oakland Raiders
20. Julio Jones, WR, Atlanta Falcons
21. Ben Roethlisberger, QB, Pittsburgh Steelers
22. Julian Edelman, WR, New England Patriots
23. Luke Kuechly, LB, Carolina Panthers
24. Richard Sherman, DB, Seattle Seahawks
25. Jordy Nelson, WR, Green Bay Packers
26. Le’Veon Bell, RB, Pittsburgh Steelers
27. Clay Matthews, LB, Green Bay Packers
28. Eli Manning, QB, New York Giants
29. Larry Fitzgerald, WR, Arizona Cardinals
30. Marcus Mariota, QB, Tennessee Titans
31. Drew Brees, QB, New Orleans Saints
32. Matt Ryan, QB, Atlanta Falcons
33. Andrew Luck, QB, Indianapolis Colts
34. Jameis Winston, QB, Tampa Bay Buccaneers
35. Teddy Bridgewater, QB, Minnesota Vikings
36. NaVorro Bowman, LB, San Francisco 49ers
37. DeAndre Hopkins, WR, Houston Texans
38. A.J. Green, WR, Cincinnati Bengals
39. Kirk Cousins, QB, Washington Redskins
40. Jared Goff, QB, Los Angeles Rams
41. Demaryius Thomas, WR, Denver Broncos
42. Jarvis Landry, WR, Miami Dolphins
43. Tyler Lockett, WR, Seattle Seahawks
44. Harrison Smith, S, Minnesota Vikings
45. Matthew Stafford, QB, Detroit Lions
46. Stefon Diggs, WR, Minnesota Vikings
47. Kam Chancellor, S Seattle Seahawks
48. Brandon Marshall, WR, New York Jets
49. Doug Baldwin, WR, Seattle Seahawks
50. Alshon Jeffery, WR, Chicago Bears