Why the Dallas Cowboys Chose Select Home Warranty as Their Official Home Warranty Partner

NFL partnerships are about more than sponsorships. The strongest relationships are built between organizations that share similar values, audiences, and long-term goals.

That’s what makes the new partnership between the Dallas Cowboys and Select Home Warranty particularly interesting..

The Cowboys recently named Select Home Warranty as their Official Home Warranty Provider, creating a partnership that brings together one of professional football’s most recognizable franchises and a growing national home warranty brand. While the companies operate in very different industries, both are built around a common principle: helping people prepare for the unexpected.

A National Brand with New Jersey Roots

Many football fans may not realize that Select Home Warranty is headquartered in New Jersey.

While the company serves homeowners nationwide, its growth story began in the Garden State before expanding into one of the country’s recognized home warranty providers. Today, Select Home Warranty helps homeowners across the United States manage the costs associated with unexpected breakdowns of major home systems and appliances.

As repair costs continue to rise, more homeowners are looking for ways to protect themselves from large out-of-pocket expenses. Home warranty coverage can help provide an additional layer of financial protection when covered systems and appliances experience normal wear and tear.

The company’s continued growth has allowed it to expand its national presence while maintaining the customer-focused approach that helped build its reputation.

Why This Partnership Makes Sense

Professional football is built on preparation.

Every season, teams spend countless hours preparing for situations they hope never happen. Injuries, unexpected challenges, and adversity are all part of the game, and successful organizations are often the ones that prepare the best.

Homeownership follows a similar pattern.

Most homeowners don’t think about their air conditioning system, refrigerator, plumbing, electrical system, or water heater until something breaks. Unfortunately, when those breakdowns occur, the repair costs can be significant.

That’s where home warranty coverage comes in.

Rather than reacting after a problem occurs, homeowners can take proactive steps to help protect themselves from unexpected repair expenses. It’s a mindset centered on preparation and planning—something every successful football organization understands well.

More Than Just a Logo on the Stadium Wall

Sports partnerships today are much more sophisticated than they were a decade ago.

Teams and brands are increasingly focused on creating meaningful relationships that provide value to fans while strengthening both organizations.

The partnership between the Dallas Cowboys and Select Home Warranty is expected to include marketing initiatives, fan engagement opportunities, homeowner education campaigns, and digital content designed to connect with consumers across the country.

For Select Home Warranty, the relationship provides access to one of the largest fan bases in professional sports.

For the Cowboys, it means partnering with a company whose services are relevant to millions of homeowners who make up a significant portion of their audience.

The Growing Importance of Home Protection

The timing of the partnership is particularly noteworthy.

Across the country, homeowners continue to face increasing costs for repairs, replacement parts, labor, and appliances. A single breakdown involving an HVAC system, water heater, refrigerator, or electrical component can quickly become an expensive surprise.

As a result, many homeowners are taking a more proactive approach to protecting their homes and household budgets.

Home warranty coverage has become an increasingly popular option for:

• First-time homeowners
• Owners of older homes
• Families managing household budgets
• Real estate investors
• Homeowners with aging systems and appliances

While homeowners insurance covers many catastrophic events, home warranties are designed to help address covered repairs and replacements associated with normal wear and tear.

For many families, that additional protection can provide valuable peace of mind.

What This Means for Select Home Warranty

From a business perspective, the partnership represents another major milestone for Select Home Warranty.

The Dallas Cowboys remain one of the most valuable and visible franchises in sports. Aligning with a brand of that magnitude significantly increases awareness and introduces Select Home Warranty to millions of consumers nationwide.

The partnership also demonstrates how companies outside traditional sports industries continue to see value in NFL relationships. Football remains America’s most popular sport, and organizations increasingly view team partnerships as a powerful way to build trust and visibility.

For Select Home Warranty, the agreement reflects years of growth and continued investment in expanding the company’s national footprint.

The official announcement can be found on the Select Home Warranty blog post here.

Looking Ahead

Successful football teams understand the importance of preparation. The same philosophy applies to homeownership.

While the Dallas Cowboys and Select Home Warranty operate in different arenas, both organizations share a focus on reliability, planning, and helping people navigate unexpected challenges.

As the partnership develops, fans can expect to see additional activations, educational initiatives, and opportunities designed to connect homeowners with practical information about protecting one of their most important investments: their home.

For a New Jersey-headquartered company that now serves customers nationwide, partnering with one of the NFL’s most recognizable franchises marks another significant step in its continued growth story.