Michigan RB becomes a Stake Holder of a Company in a Groundbreaking NIL Deal
NIL is getting crazy for college football players, but one player made a very smart move. He is not just going to be promoting a company, he is about to become a stake holder.
Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the NIL era.
Haynes, the former Alabama running back and one of the top transfers of 2025, has inked a unique NIL deal with Loom Juices, not just as a brand ambassador, but as an equity stakeholder.
That is pretty cool, Haynes is an owner of the brand.
What is Loom Juices?
Loom Juices is a beverage brand that markets itself as offering “Juice from the Future.” Their products are a hybrid between traditional juice and enhanced water, aiming to provide the flavor of juice with significantly reduced sugar and calorie content. Each bottle contains about 15–20% real juice, with no added sugar, and is gluten-free, vegan, kosher, and non-GMO.
If Haynes has a break out year like many are expecting, Loom Juices might have a star brand ambassador and an owner.
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