Colorado offers a new course at their school inspired by Deion Sanders on NIL deals, managing time, and leadership
The University of Colorado has a new class that is being introduced in the spring semester. It is called Prime Time: Public Performance and Leadership.
The class is pretty awesome and inspired by the Buffs head coach Deion Sanders. It will allow college athletes to learn how to navigate NIL deals, manage their time and fame, and advocate for social causes and interact with the media.
This is from the course description:
“Intercollegiate athletics and the college athlete experience are undergoing fundamental transformations as athletes gain control of their name, image and likeness and begin monetizing their personal brands for the first time.”
“This course considers collegiate and professional athletes as a special kind of public figure, whose public personas can create opportunities to earn income from sponsors and commercial interests, but also as influential advocates for social justice and cultural influence.”
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