Titans rookie quarterback signs a lifetime deal with Hellman’s Mayonnaise

Will Levis is an interesting character, and now he has one of the most interesting marketing deals of the century.

The former Kentucky Wildcats quarterback signed a deal of his life on Tuesday. The star quarterback signed a lifetime deal with Hellman’s Mayonnaise. it is the first ever deal Hellman’s has completed with an athlete.

Levis told Fox News Digital how much he loves the condiment.

“I think my palate maybe developed a little earlier than most, and so I was definitely dipping all my nuggets and everything in ketchup. But I started putting mayonnaise on my sandwich like when I was pretty young, all my deli sandwiches, like turkey, cheese, mayo,” he said.

“I remember going to lunch and having one of those every single day in elementary school. But yeah, I don’t know, probably just my parents who forced me to eat what they wanted me to eat, and I ended up just liking it.”

Well if you remember correctly, Levis puts it in his coffee. That was a huge story when it came out before the NFL Draft. Hellman’s at least is getting a person very passionate about their product, because if you are willing to put it in your coffee, you deserve a lifetime deal!

Congrats to Will and Hellman’s on this deal.