J.J. Watt has done everything right in his career. He has worked extremely hard and earned every penny while performing at a very high level. You very rarely hear Watt complain about anything, and the former tight end is a true role model to the NFL.
I feel the NFL lacks a positive image right now and Watt can restore that image. The NFL has been going through a lot lately and they need something positive. Watt can be that guy, and it will work for them.
The league needs a defensive player to be the face again. I think Watt put the NFL on his back, expect wonderful things if this happens.