The Buffalo Bills announced today that they have entered into a partnership with FanDuel, the leading one-day fantasy sports company. The partnership marks the second NFL team deal that FanDuel has secured for the 2015 season. FanDuel will receive both dynamic and static in-stadium signage, online media, hospitality and other branding initiatives throughout the year.
Adam Caplan @caplannfl
#Bills announced a partnership with FanDuel. 2nd #NFL team to form a partnership with FanDuel for 2015.
“The Buffalo Bills are a really forward looking organization, dedicated to maximizing the live-sports experience for their fans,” said Nigel Eccles, CEO at FanDuel. “As FanDuel’s mission is to make sports more exciting, this was a really obvious and valuable partnership for us.”
“Our partnership with FanDuel is a natural fit for both the Bills organization and our fan base,” said Bruce Popko, EVP Business Development at Pegula Sports & Entertainment. “With the popularity of fantasy sports growing every day in the digital realm, we’re looking forward to amplifying their brand through our digital properties as well as in-game exposure, and know our fans will embrace their service.”