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Patriots reach affiliate deal with Draft Kings

Draft Kings has had Fantasy Football fans earning money for starting their facorite Fantasy Football superstars. Well according to the Boston Globe an NFL team is now endorsing Draft Kings.

The New England Patriots have entered a new partnership with Boston-based DraftKings Inc., one of the country’s biggest daily fantasy sports companies, with more than 2 million registered users.

The deal is standard enough: DraftKings gets advertising space on the Patriots’ website and at Gillette Stadium via LED signs showing fantasy football scores, and will work with the team to develop Patriots-themed contests. Terms were not disclosed.

Yet the sponsorship agreement is significant, as it marks the first time an NFL franchise has consummated a business relationship with a website that lets fans plunk down money on their fantasy football skills in hopes of winning cash.


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