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NFL claims it supports Breast Cancer Awareness, but it is actually ripping them off

Today a report surfaced from the Business Insider and boy was it eye opening. The NFL sure does a great job at painting the NFL pink during the Month of October, but they are not doing a great job at giving the proceeds back. This is from the Business Insider Website which is straight shocking:

When we contacted the NFL’s online shop for clarification, we were told 5% of the sales are being donated to the American Cancer Society. If the pink products have a typical 100% mark-up at retail, that means the NFL is keeping 90% of the profit from the sale of Breast Cancer Awareness gear.
And then consider that only 70.8% of money the ACS receives goes towards research and cancer programs. So, for every $100 in sales of pink gear, only $3.54 is going towards research while the NFL is keeping approximately $45 (based on 100% mark-up)below].

I hope the NFL makes it right, because this is shocking. I am truly saddened by this news.

Damond Talbot

NFL Draft Diamonds was created to assist the underdogs playing the sport. We call them diamonds in the rough. My name is Damond Talbot, I have worked extremely hard to help hundreds of small school players over the past several years, and will continue my mission. We have several contributors on this site, and if they contribute their name and contact will be in the piece above. You can email me at

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